The Web is a
communications channel which is undergoing continuous growth and change, allowing
businesses to conquer new markets and communicate more effectively with their clients. It
is certainly an important strategic choice to have an Internet presence, with a Web site
designed to advertise products, services, or to develop sales in more than one linguistic
market. Such a choice, however, should be based on an in-depth analysis of the
characteristics of the target market, on the development potentials on the Web, and on the
presence and characteristics of the competition.
If you have decided to expand your presence into new markets, don't rush into it
"blindly": have you carefully evaluated the enormous possibilities that would be
offered by localizing your site in many of the "minor" linguistic areas? If you
have already identified one or more target language markets, are you aware of the
qualitative and quantitative characteristics of your competition on the Web? If your site
is localized for one or more linguistic markets, what actions have you taken to promote
the site, to create awareness about it, to have it placed in local, international and
language-specific search engines and Web directories? Bear in mind that "having a Web
presence" does not imply "being found by potential clients", if appropriate
marketing and site promotion strategies are not followed.
Ability Top Translations offers a package of
consulting services which support and supplement our Web site translation and localization
services, allowing you to define an effective and targeted strategy for your online
presence, and to successfully face the globalization challenge. Our Internet
marketing, globalization and search engine positioning
experts can become your privileged access key to the geo-linguistic market which you
intend to address. They can analyze and supply detailed reports on the characteristics and
composition of the target market, or study and carry out promotion, placement and
diffusion of your localized Web site. By having us become your exclusive globalization
partner you can count on a unique network of local collaborators, each with specific
experience in their geographic and linguistic areas: a guarantee of quality which only Ability Top Translations can offer.
Our consulting services are designed so as to be dynamic and flexible, adapting each
project to your specific needs. Learn more about them by visiting these pages where they
are described in greater detail:
Basic Web Market Analysis
A general analysis of the online characteristics of the target linguistic area, of the
Internet competition in that area and of the related market, and of the most popular
search services used.
Extended Web Market & Competitor Analysis
An in depth and detailed analysis of the target linguistic area and of the
statistics of Internet presence and usage, of the competition on the Web in that area and
its associated market, of user search behavior, of preferred and alternative keywords, and
of the more popular search services.
Targeted Submission Service
Manual submission of the site on local search services (engines and directories) and on
the appropriate language versions of the major international services, with search of and
submission to existing thematic portals.