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Lucky Glass
The client.- Lucky Glass is a
well-known Czech family firm, specialized in the production of top quality hand-made
Bohemian crystal chandeliers. Founded at the beginning of the last century by Mr.
Jaroslav Lucky senior, the company continues the family tradition and carries on the
founder's chandelier producing heritage. Thanks to a friendly attitude, consistent audited
quality and good prices, Lucky Glass experienced a steadily growing base of satisfied
customers: most of LuckyGlass chandelier production is currently exported, with major
accounts being in Russia, the Ukraine, the USA, Belgium, Thailand, and several other
countries.
The requirements.- With major
customers being in English- and Russian-speaking countries, Lucky Glass intended to offer
their products world-wide via the Web. The task was to completely localize the website in
English and Russian, working from an original English draft. Particular care has been
requested both on the optimization of the Html code for the Website's mission keywords (chandeliers,
crystal chandeliers, Bohemian crystal, Bohemian chandeliers, Czech
crystal, Czech chandeliers), and on the adaptation of the content (visible
text) to the different linguistic and cultural contexts, taking into consideration the
expectations of the target markets.
The solution.- A project team was
built, consisting of two mother tongue translators, two technical/stylistic proof-readers,
and a positioning expert to check and optimise the HTML tags and the localized text. The
localized sites recently obtained top ranking on the major search engines for most mission
keywords, and numerous other secondary combinations.
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Lucky Glass |
