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Case history - SCG Business Consulting

Multi-lingual localization of the SCG Business Consulting website: case history


 


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Clients ╗ Portfolio ╗ SCG Business Consulting

The client.- Formed in 1995, SCG Business Consulting handles online publicity, planning and realization of portals, web directories and websites, and e-commerce solutions. Six years of experience in the Information Technology field, hundreds of businesses helped to get online according to their particular requirements, three large national networks built and others in progress - these things have taken the business to the top of the Italian web, particularly with regard to services to the tourism industry. 

The requirements.- With the launch of the UmbriaOnline portal, the company intends to offer a promotional tool and an internet access vehicle to Umbrian businesses, especially those in the tourism sector. The need to offer the network content to the European user, and also to offer its own clients maximum visibility in the international tourism market, means that the company requires localization consultancy in different geo-linguistic areas, ranging from market analysis to local search engine optimisation and submission.

The solution.- A multilingual team was formed, comprising mother tongue translators in the principal European languages, a proof-reader for technical/stylistic tweaks, a positioning expert to ensure optimization and consistency between the localized texts, and a marketing expert. Numerous projects in progress are targeting the English, French, Spanish and German language markets. 

Visit the Umbriaonline website starting from the Italian language version

Clients ╗ Portfolio ╗ SCG Business Consulting

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