The client.- Formed in 1995, SCG
Business Consulting handles online publicity, planning and realization of portals, web
directories and websites, and e-commerce solutions. Six years of experience in the
Information Technology field, hundreds of businesses helped to get online according to
their particular requirements, three large national networks built and others in progress
- these things have taken the business to the top of the Italian web, particularly with
regard to services to the tourism industry.
The requirements.- With the
launch of the UmbriaOnline portal, the company intends to offer a promotional tool and an
internet access vehicle to Umbrian businesses, especially those in the tourism sector. The
need to offer the network content to the European user, and also to offer its own clients
maximum visibility in the international tourism market, means that the company requires
localization consultancy in different geo-linguistic areas, ranging from market analysis
to local search engine optimisation and submission.
The solution.- A multilingual
team was formed, comprising mother tongue translators in the principal European languages,
a proof-reader for technical/stylistic tweaks, a positioning expert to ensure optimization
and consistency between the localized texts, and a marketing expert. Numerous projects in
progress are targeting the English, French, Spanish and German language markets.